Introduction
Search engine optimization is many things, it's an art and it's a science. SEO creative and it's technical. It's logical, parasitic and opportunistic. The aim of SEO is to maximize targeted types of valuable traffic to a website from search engines by improving the visibility of said website in Google organic or unpaid SERPs. Traditionally, this has meant aiming for no1 or top ten positions in Google but SEO has evolved and now an SEO needs to be more a marketer than just a tech geek. An SEO needs to be concerned, not just with high positions in Google for relevant keywords, but with analyzing competition, traffic, and analytics, and converting traffic to leads and sales. I like to draw a line between SEO and Linkbuilding. One (SEO) is on-page (on-site), the other, off-site (Linkbuilding).
SEO is not gaming Google (for us anyway). It's about trying to understand how and why Google engineers want to rank pages above others. SEO is about optimizing a site to give Google what it wants, and at the same time, meeting the requirements, the intent, of a specific search engine visitor i.e. to buy something, to learn something, to store something, to communicate with someone.
This guide is aimed at beginners who want a start point for learning the basics of Google SEO without being suckered into buying regurgitated SEO EBooks not worth the bandwidth to download never mind pay for. Google changes how it works, slightly, every day. You never know which Google DC you are seeing. Nobody knows exactly how Google works. But the principles of SEO are pretty longstanding.
This SEO guide to Google is an ongoing project
I thought it would be a useful addition to the site. I'll be adding links to relevant SEO related websites often. Contact me here (email link)if you want to contribute to improving the page. Subscribe to the Hobo feed to learn about new stuff. A lot of this is my honest personal opinion about SEO or it wouldn't be here so clearly any warranties. Test everything you read.... yourself. Every site is a different set of circumstances. You don't stop learning SEO. Google Ranking factors change over time.
Google Guidelines
Always Consider Google Guidelines
Google Guidelines change from time to time
Onsite, be squeaky clean with SEO!
Don't hide text or links, don't keyword stuff
Don't Game Google too much, Give it what it wants
You're not smart enough to Game Google
Remember every algorithm was an idea first
Think like a Google engineer, what are they trying to achieve? And why?
Consider Google SEO Starter Guide
Google webmaster guidelines can
Getting Into Google Free
Getting free placement in Google is easy - you don't need any kind of software
All you need is a link from another website to your website
Google needs to understand it is a full link to include you in its database (index) of websites
You can submit your site to Google, but I think it is pointless - I have never used this method
Some SEO companies charge for 'submission' to Google and other search engines - I wouldn't bother
Be wary - SEO can be a mysterious business - ensure you do not get scammed by unethical SEO firms
In the end, Google success comes down to quality links from real websites, good content, and good syndication networks are they automated or human. SEO is not free. It can take weeks and even months or years to see the fruit of your labor. And there are no guarantees with SEO. It is however potentially the most rewarding online marketing effort you can make for your business.
Kommentare